*WE MOVE BRANDS BEYOND BORDERS

Gioia Global Strategy was born from a vision: to bridge cultures and markets between Asia and Europe - combining strategy, creativity, and execution. With teams in Milan and Beijing, we provide seamless support to international clients, offering local insight with global standards. Our strength lies not only in defining tailored strategies, but also in executing them across marketing, communications, and business development.

-THE FOUNDER

Gioia Yuexin Chen

The founder Gioia Yuexin Chen, has spent over a decade working in international business between China and Europe. Her professional journey includes roles at Renascent, Italy's most iconic luxury department storeand at Gucci Global Headquarter, where she played a key role in digital marketing and consumer engagement across the Asian market. She has Art degree and Law degree in China, as well as Master's in Luxury Business Management in Italy. This unique combination of legal insight, artistic sensibility, and luxury expertise defines her multidisciplinary approach to brand growth.

Gioia Chen
Gioia Chen

BRIDGING ASIA & EUROPE

Strategy | Creative | Partnerships

Market Insight | Local Execution | Growth

A white silhouette of a traditional Asian pagoda-style building with multiple tiers on a black background.
A white silhouette of a traditional Asian pagoda-style building with multiple tiers on a black background.
Silhouette of a castle with towers and a large entrance against a black background.
Silhouette of a castle with towers and a large entrance against a black background.
A stylized world map with countries in gold color and some landmasses with flags and lines connecting different regions.
Sunset sky over the Milan Cathedral, a large Gothic cathedral with intricate spires and ornate details, located in an open plaza with few pedestrians and street lamps.
Sunset over Shanghai skyline with waterfront viewing platform and modern skyscrapers, including the Oriental Pearl Tower.

BEIJING

MILAN